item after a viral video shockingly highlighting inaccuracies with the black-themed product.

A TikTok video has gone viral showing three important Civil Rights leaders misidentified on an educational toy. A Las Vegas high school teacher, named Tierra Espy correctly pointed out the errors and insisted the company remove the offending items. The History teacher said: “These need to be pulled off the shelves immediately. I teach U.S. History … and I noticed some discrepancies as soon as I opened this.”

The item in question was a magnetic learning activity featuring Carter G. Woodson, W.E.B. DuBois, and Booker T. Washington. Unfortunately, they all had the wrong names under them. Bendon, an Ohio-based children’s publisher, was responsible for the publishing gaffe, and Target released this statement: “We will no longer be selling this product in stores or online,” the retail giant said in a statement. “We’ve also ensured the product’s publisher is aware of the errors.”

Obviously, Target had no malicious intent or agenda, as was the case with the previous controversies, but the optics are still terrible. Not only terrible but hilarious. There is a certain joy in seeing companies like Target and Bud Light thumb their noses at their core customers and then suffer as a result. There are too many choices in most places to blindly patronize companies that don’t share your core values, and Target found out the hard way.